Sweet Mike

Ligwalagwala FM – Positioning Statement

Vision:
To position Ligwalagwala FM as the leading siSwati radio station by rejuvenating the brand and deepening its connection with audiences, ultimately broadening its appeal and growing its listenership.

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Brand Evolution

In 2008, Ligwalagwala FM underwent a powerful brand transformation—ushering in a new era marked by vibrancy, jubilation, and dynamism. This rebirth was celebrated with the launch of a fresh, bold logo, symbolizing the station’s renewed identity. The rebranding culminated in a spectacular birthday bash, later voted Concert of the Year by the Saturday Star.

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Logo Attributes

The new Ligwalagwala FM logo was crafted to embody:

• Iconic presence
• Cultural relevance
• Lifestyle reflection
• Campaign adaptability
• Personal connection with listeners

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Music Format

Ligwalagwala FM offers a diverse mix of genres that cater to a wide audience while maintaining a strong cultural backbone:

• Gospel
• Kwaito
• Maskandi / Mbaqanga
• Choral
• Afro Pop
• South African Hip-Hop
• Contemporary Jazz
• House