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Sweet Mike

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To position Ligwalagwala FM as the leading SiSwati station by rejuvenating the brand among its listeners in order to broaden the station’s appeal and listener ship.


The year 2008 marked the rebirth of the station by launching a brand new, vibrant, jubilant and dynamic image. The launch of the new logo was ceremoniously followed by the station’s birthday bash which was voted concert of the year by Saturday Star.

The new logo resembles the following qualities:

  • Iconic
  • Symbol
  • Reflects culture
  • Reflects lifestyle
  • Campaign able
  • Personable

Music Format

  • Gospel
  • Kwaito
  • Maskandi/Mbaqanga
  • Choral
  • Afro Pop
  • South African Hip hop
  • Contemporary Jazz
  • House



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