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LIGWALAGWALA FM LOVE ROCKS ADVENTURES

Date: Mar 2, 2020

LIGWALAGWALA FM LOVE ROCKS ADVENTURES

LIGWALAGWALA FM LOVE ROCKS ADVENTURES

by Ligwalagwala FM | February 24, 2020 | 

Ligwalagwala FM shared a travel dream with 40 listeners that were part of the ultimate Love Rocks experience. Love Rocks is an annual campaign that allows the station to spread love to its listeners during the month of love. The lucky listeners got a chance to tour and explore the amazing Mpumalanga province with their loved ones in the presence of the station and its on-air personalities.

The experience included a tour of the Kruger National Park, the Panorama Route and exhilarating adventures over a seven day period from the 22nd to the 28th February 2020.

This initiative bolsters Mpumalanga tourism as it also finds life both on-air and on all the station’s social media platforms. This year’s couples came from as far as Bethal, Mayflower, Phalaborwa and other places around Nelspruit. Station Manager, Rio Mabunda also supported the activation, stating that it “occupies a very special place in the hearts and minds of our listeners. Through the years, many tourists have sung the praises of Mpumalanga. It is vitally important therefore, that we enhance Love Rocks’ appeal to extend its market to further reaches – and target new markets in doing so while taking our listener along.”

 

The activities that the listeners listed as their highlights included the game drive, riding the Longtom toboggan, the big swing, ziplining, the Gorge lift and beer tasting. “As we continue to improve our offering, we aim to remain the station with the most loyal listeners and live up to the accolade achieved at the Liberty Radio Awards in 2019” said Cwy Mandindi – LFM Marketing Manager.

End.

Issued by:

Ligwalagwala FM Marketing Office

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