VISION
To be the leading and preferred radio station in the footprint
MISSION
To retain current listener ship and capture new markets.
To be a key and active champion of our listeners social & community activities
To be a contemporary medium that resonates well with business, stakeholders and listener’s lifestyle
Segmentation
| | Core Audience | Secondary Audience |
| | | |
| Age | 18 - 35 | 35-50+ |
| LSM | 1-5 | 5-8 |
| Gender | MALE/FEMALE | FEMALE |
| Geographical Penetration | MPUMALANGA,LIMPOPO | GAUTENG |
Opportunity
To position Ligwalagwala FM as the leading SiSwati station by rejuvenating the brand among its listeners in order to broaden the station’s appeal and listener ship.
Positioning
The year 2008 marked the rebirth of the station by launching a brand new, vibrant, jubilant and dynamic image. The launch of the new logo was ceremoniously followed by the station’s birthday bash which was voted concert of the year by Saturday Star.
The new logo resembles the following qualities:
Iconic
Symbol
Reflects culture
Reflects lifestyle
Campaign able
Personable
Music Format
Gospel
Kwaito
Maskandi/Mbaqanga
Choral
Afro Pop
South African Hip hop
Contemporary Jazz
House
Reggae
Advertisers
Masalu Herbals, Buscor, Tswelopele Funerals, Funani Funerals, Spar Lowveld, Blink Water Meule, Lowveld Wholesalers
